- Commodore makes cutting-edge technology an every-day luxury
- Auto Park Assist, MyLink with Siri Eyes Free* and rear view camera standard
- Simplified pricing, added features and value to reward and win new customers
- New Evoke nameplate kick-starts the range
Holden has significantly increased the value of Commodore with
new features and reduced recommended retail prices across the VF sedan and
Sportwagon range by between $5,000 and $9,800.
Launching a simplified line-up, Holden has created the Evoke nameplate to
kick-start the range, redefining ‘entry level’ and making class-leading
technology standard on Australia’s favourite family car.
With a recommended retail price (RRP) of just $34,990, Evoke
comes standard with Auto Park Assist for parallel and right angle parking as
well as front and rear parking sensors and a rear view camera. In addition to
its premium new interior, Evoke also brings a world of new technology to
Australian drivers with:
- enhanced voice recognition,
- an eight-inch, high-resolution colour touch screen with Holden’s MyLink app-embedded technology including voice recognition and Siri Eyes Free integration*,
- full iPod® integration and
- built-in apps like Pandora® and Stitcher SmartRadio™.
Holden has added exceptional value to its range opener and
reduced the RRP by $5,000. Powered by the 3.0L V6 SIDI engine, Evoke also
includes other advanced vehicle features as standard including:
- an electric park brake with automatic release,
- Hill Hold Control and Hill Start Assist,
- Trailer Sway Control and
- remote vehicle start (automatic transmission only).
Holden Executive Director Sales and Marketing, Philip Brook,
said Evoke would play an important role in changing perceptions of Commodore.
“Evoke is a great car that people will want to own, it will be
an aspirational vehicle. The features we’ve made standard show Holden is
serious about making world class technology accessible to all our customers,”
he said.
“Starting with Evoke we have simplified Commodore’s pricing and
value walk up with logical price and equipment increments and very strong
sports and luxury identities.
“We think Commodore represents unbelievable value and will win
over a new generation of Australians.”
Stepping up from Evoke, Holden’s Calais combines luxury features with
VF’s cutting edge technology for under $40,000.
The high-end styling and features of Calais have made it one of
Commodore’s most successful and long-running nameplates. Holden has wound back
the Calais RRP by more than $8,000 to just $39,990.
Calais also gains Blind Spot Alert and Reverse Traffic Alert,
sensor key and push button start technology in addition to the styling Calais
drivers expect, including front and rear premium design features and chrome
accents.
The luxurious high-end Calais
V has an RRP $46,990
(reduced by $9,800) and Calais V is also available with the 6.0L Gen IV V8
engine for $52,990
(reduced by $9,000).
“Calais V embodies premium sports luxury - it’s become the
flagship of the Commodore range. Calais V benefits from luxury craftsmanship
and design and the highest levels of technology. We believe it rivals European
competitors,” Mr Brook said.
Calais V gains advanced safety technologies including Forward Collision
Alert, Lane Departure Warning and a colour Head-up Display.
It also adds high-end luxury features such as heated front
seats, electric eight-way adjustable driver seat and satellite navigation with
full colour mapping with live traffic updates and traffic management control.
Calais V sedan also gains the Bose® premium audio system and sunroof.
Commodore’s performance variants - SV6 and SS - gain VF
sophistication and retain the unique sporty character these models are famous
for.
Holden has improved the value of the SV6, with a
reduced RRP of $35,990
(down $6,800), and boosted the value of the iconic SS reducing its
RRP by $5,800 to $41,990.
SV6 is powered by the 3.6L SIDI V6 with the SS stepping up to the 6.0L Gen IV
V8 engine, both are standard with a 6-speed manual transmission.
Building on Evoke specifications, SV6 and SS gain Blind Spot
Alert and Reverse Traffic Alert technologies in addition to their bold front
and rear sports styling, side skirts, lip spoiler (on sedan) and chrome exhaust
tip. A wing spoiler is now available as a factory-fitted option on sedan for
$500 on sports models.
“Holden sports models have a very clear performance identity
within the Commodore line-up and they’re taking a huge leap forward with VF.
They really are a class above the competitors with game-changing technology and
Holden’s performance credentials,” Mr Brook said.
“Our enthusiast customers are our biggest fans and great
supporters of the Holden brand. In the run-out of VE we’ve practically sold out
of V8 models and dealers are reporting huge interest in the SS and other sports
models.
“SS V-Series cranks up sports performance another notch and for
just $3,500 customers can can gain new 19 inch alloys, leather appointed seats,
satellite navigation, multi-function driver information display and sensor key
technology with push button start.”
The RRP for SS
V is now under $50,000, reduced by $9,800 to $45,490. SS V Redline now
starts at $51,490
for sedan, a roll back of $6,300. Redline adds Forward Collision Alert, Lane
Departure Warning and Head-up Display on all body styles as well as the premium
Bose® audio system and sunroof on sedan models.
SS V Redline is the ultimate in rear-wheel drive sports
performance with Brembo® brakes, forged 19 inch alloys and an updated
sports-tuned FE3 suspension package.
“The Holden engineering team is really proud of what they’ve
been able to achieve with Redline. VF Redline also has wider rear wheels for
extra traction and includes competition mode with launch control and track settings
for the true enthusiasts who participate in track days,” Mr Brook said.
“We launched the Redline range at Series II and it’s been a huge
success. Within two years it’s carved out a spot at the top of the ladder
as the absolute best in luxury, sports performance.”
Mr Brook said Holden dealers could now take orders for VF
Commodore models with the start of production later this month.
“Our goal with VF was to help customers find the car that suits
them by simplifying our line-up – whether it’s a family, an enthusiast, or a
luxury car buyer – which also makes it easier for dealers and helps reduce
complexity in our manufacturing operations,” he said.
“VF Commodore has amazing, world-leading technology,
sophisticated design and performance credentials that make it an incredible
package. And what makes us most proud is that we designed, engineered and built
Commodore in Australia.
“We have a new creative marketing direction for the Holden brand
and we’re reasserting ourselves in an incredibly competitive market.
“For Commodore, we’re deliberately launching with a ‘wow’
pricing strategy that we think will make buying a Commodore a very easy
decision and bring people back to the large car segment.”
For more information on Holden visit: www.media.holden.com.au
or www.autonews.net.au
