What I was born to do...

We love Bathurst and watch it every year - Man Vs Mountain. This video is everything we feel about Mount Panorama and the mighty men and women who race there. Go #Holden - and be safe out there.

Plan YOUR The Great Escape - Beecham Holden

The Great Escape - Beecham Holden Salesman Colin daydreams about Escaping in the beautiful new Holden VF Calais V

Holden 2013 VF Commodore Live Reveal Event

Holden reveals the new 2013 VF Commodore, hosted by Chairman and Managing Director, Mike Devereux and Holden Design Director, Andrew Smith
#Holden #NewVFCommodore

Holden at the 2012 Sydney Motor Show

Video from media preview day at the 2012 Sydney Motor Show where we handed over the keys to the Volt to our first Australian customer - the US Ambassador to Australia, Jeffrey Bleich. On show this year for the first time are the Holden Colorado 7, Holden Malibu, Cruze Sportwagon and production Holden Volt. Also previewed is the Barina CDX featuring Holden's brand new premium infotainment system - MyLink which will be the first car system in Australia to support Pandora Internet Radio in the first quarter of 2013. This video features shots of the stand, interview with Holden MD, Mike Devereux and an overview of some of the great MyLink features. http://www.holden.com.au

Bathurst 1000 2012

Watching Holden cross the winners line at Bathurst.

Beecham Holden - Holden Scramble 2011

The Holden Scramble was held at Pacific Harbour Golf & Country Club.

The winners on the day were Zac Chipperfield, Ron Chipperfield, Lulu Drew and Peter Quirk who shot 12 under par.

Thanks to all the team at Pacific Harbour Golf & Country Club, Bribie Island.

Farm Fantastic 2011

Beecham Holden are taking Holden to the FarmFantastic this year. You'll find us at Outside Q09. Holden has been amazing with setting up a stunning building for us over the next 3 days, thanks! Come and say g'day to our friendly Salesmen and women - they don't bite, lol.

Mike Devereux Easter Safety Pledge

Watch Mike Devereux, Chairman and Managing Director GM Holden, make his pledge to drive safely this Easter. Make your own pledge today on Facebook or Twitter.

Beecham Holden Staff Reward Go-Karting

Holden rewarded our Dealership for Best POS, and we in turn rewarded our staff with an afternoon Go-karting!

Go Karting - Staff Reward

My staff won a special reward from Holden for having the best POS diplay in recent Sales. As a thankyou I took them Go-karting, and yes, they loved 'lapping the Boss' endlessly lol. Thanks to everyone.

Win the test drive of a lifetime!

We'd really like to know what you think of a new Holden vehicle to be launched soon. So we're giving four lucky people (and a friend) the test-drive of a lifetime at the Holden National Media Drive Day in Victoria on 16th & 17th March 2011.

Here's the exclusive prize you and a friend could win:

 

Return Flights
From your nearest capital city and overnight accommodation in Lorne, Victoria, to attend the Holden National Media Drive Day.

Media Launch
An invitation to our special two hour media presentation launching this new Holden.

Test Drive
From Melbourne down the famous Great Ocean Road to the beach-side town of Lorne (and back again).

Launch Dinner
You and your friend will be hosted to an exclusive launch dinner in Lorne.

You'll join an exclusive group of motoring media reviewers, and be one of the first to experience this new Holden everyone will soon be talking about. And you'll get to tell us what you really think about it. As a winner your experience and comments will be recorded and could be a feature on the Holden website and other marketing material.

Here's how to enter.
Make a short video (of no more than 30 seconds) featuring yourself and a friend

Tell us what you love (or don't love) about your current car Upload your finished video to holden.com.au/bethefirst

You don't need to be a car expert, just be creative. Be enthusiastic. And be yourself. Because the best four entries will be our lucky winners. And don't forget to give us all your contact details so we know how to tell you you've won.

Good luck!

Flex Ethanol Australia brings waste-to-ethanol plant a step closer

A ground-breaking plant capable of turning household rubbish into ethanol is one step closer with a new company, Flex Ethanol Australia, to be formed.


Making the announcement to Melbourne business leaders at the American Chamber of Commerce today, Holden Chairman and Managing Director Mike Devereux said the new company would be an important step towards building Australia’s first commercially viable second-generation ethanol plant.

“I’m pleased to announce today we’ve reached the next and most important milestone in this project. A new company called Flex Ethanol Australia will be formed, supported by GM, to take the project to the next stage of commercialisation,” Mr Devereux said.

He said the plant, earmarked for Victoria, would be capable of turning up to a million tonnes of household rubbish and building waste into more than 200 million litres of ethanol a year.

The ethanol produced by the plant would be used in a range of ethanol-blend fuels, including the alternative fuel known commonly as E85, which contains a mixture of up to 85 per cent ethanol and 15 per cent regular petrol. The fuel is sold at Caltex service stations as Bio E-Flex and can be used to power vehicles flex-fuel vehicles in Holden’s recently launched VE Series II Commodore range.

Mr Devereux said the launch of the first Australian-made cars capable of running on high-blend ethanol fuel, as well as Holden’s involvement in the second-generation ethanol plant demonstrated the company’s commitment to sustainable motoring through the development of renewable fuels that reduce greenhouse gas emissions and improve energy security.

He said both Holden and Caltex were committed to giving drivers the choice to use a fuel that is up to 85 per cent renewable, with the potential to reduce their vehicles’ ‘well to wheel’ CO₂ emissions by up to 40 per cent.

“Our vision is that this technology, and the shift towards ethanol-based fuel, in time, could cut Australia’s dependence on petrol by up to 30 per cent and make a major contribution to sustainable motoring and greenhouse gas reduction,” he said.

Mr Devereux said one of the first projects undertaken by Flex Ethanol Australia would be a comprehensive trial at Coskata’s facility in the US, to test the suitability of Australian-specific household waste, for ethanol production.

VE Commodore wins People's Choice Award for 8th year

Holden’s highly acclaimed VE Commodore, spearheaded by the new Series II range, has won the carsales.com Ltd People’s Choice Award in the large car category for the eighth consecutive year.

Carsales.com Ltd, Australia’s number one automotive classifieds company, announced the award today after online car buyers voted for their favourite vehicles using one of its many websites, including carsales.com.au, CarPoint.com.au and Redbook.com.au.

Carsales.com Ltd Chief Executive Officer Greg Roebuck said the awards were the only popular poll where car buyers determined the winners themselves.

“Commodore has taken out the Large Car category every year since our awards were instituted. Holden is a household name in Australia and a key part of the automotive landscape,” Mr Roebuck said.

“That Commodore continues to dominate the large car marketplace is testament to the ability of the model range to engage with both fleet and private buyers alike.”

Holden Executive Director for Sales, Marketing and Aftersales, John Elsworth said the award reflected Commodore’s capacity to cater for a wide variety of motorists.

“Customer accolades are the ultimate recognition and reflect the fact that Commodore has been the bestselling vehicle in Australia for the past 14 years,” Mr Elsworth said.

“Our entire approach to Commodore has been about making a great car even better. It’s about introducing more improvements more often and getting technology into the car that our customers need and want. “That’s what we have done with the VE Series II range. “Our customers have been telling us they want to see our models refreshed with greater functionality. “We have listened and responded in a way that continues to position Commodore as the smart choice for Australian motorists.”

Votes for the People’s Choice Awards were collected from the Carsales Network websites between 1 November, 2009 and 31 October, 2010. Commodore’s win capped off a successful awards period for Holden which also saw the Captiva range claim the People’s Choice award for Australia’s most popular medium-sized SUV.

Barina Spark compared with 3 other small cars on A Current Affair

View video here on A Current Affair

With a range of new small cars to pick from, how do you pick the best? A Current Affair has motoring guru Samantha Stevens on a mission to pick the very best for under $15,000. We road test new models from Suzuki, Holden, Toyota and Hyundai.

You can design your own own gorgeous Holden Barina Spark here. What a little beauty!

Bathurst 2010